Tailored to your clients
My Digital Hero lives on the forefront of media, tools, and strategy, always with an eye toward exciting new opportunities. We know that your customer is exposed to all forms of media, so we think and plan channel-agnostically to craft integrated connections plans that are built to positively interplay with all your marketing efforts.
Nothing kills a great strategy faster than a flawed execution. We ensure the campaign logic; pixel strategy, tag management, creative trafficking and rotation for all media vendors and placements are set up to obtain the pristine data that is fed to our team.
Media tests are designed by our Data Scientist (he literally eats and drinks data to live). Those tests provide insights that inform the planning and account teams so they can optimise the programming to ensure maximum benefit and efficiency. Rinse, Repair, Repeat. That's how we do.
Before undertaking any marketing campaign it's imperative to detail what a successful outcome will look like. When paired with cross-platform attribution models, planners are not only able to garner campaign effectiveness but also leverage performance insights against future campaigns.