Excellent content is the backbone of successful branding. With online platforms, where there’s an abundance of information and so many options, the significance of high-quality materials is even greater. Producing superb content for your blog and website puts you at a clear advantage within your field.
Building an online presence does not end when you create a stunning website. Regular and frequent content updates are hugely important for your branding as well as for establishing yourself as a trustworthy voice online. Not to mention the immense impact that these updates can have on your site’s search engine rankings. Whether you run a blog, a business website or a combination of the two – online content should be on your agenda.
Here’s a list of interesting, entertaining and fun ideas for blog posts or news updates to inspire you. Keep this list bookmarked and you won’t have to worry about writer’s block for a long time :)
The Big Reveal:
Exciting announcement! You’re launching a new product, sealing a new partnership, setting up a new location, or any similar update that you can share with your readers. You’ll have a stronger impact if you present these reveals as a significant development and market it as a real milestone for your brand or organisation.
Short, detailed texts that guide readers from A to Z are always useful. You can create a tutorial that touches on your own products directly, or you could write one that is related to your field or inspired by your interests (“How to maximise your brand”)
Success Stories and Testimonials:
Your happy customers/collaborators are your best marketing agents. Give them the spotlight so they can sing your praises and tell everyone just how wonderful your product is, or just how helpful you’ve been for them on their path to success. As we say at BNI, 'Always ask for the referral!'
Nostalgia is very effective for marketing efforts. Get on the #TBT train and share some blasts from your past with your readership. One neat trick on Facebook is to use the Timeline Archive Feature, allowing you to see previous posts from years ago. Dig out one that is still current and had decent engagement. Tada! You've got yourself a great post.
Survey or Poll:
Show your audience you care about their opinion. Ask for their input using a poll or a survey related to your industry or your expertise. You can learn a lot from what they have to offer, and ignite a conversation with them.
The Fruits of Your Buzz:
Getting some great news coverage online or offline? Don’t hesitate to show it off! Round up a bunch of reviews or references for one post, or give special attention to a particularly great piece. This is a wonderful opportunity to thank the author and publication as well (networking never ends and you never know where it can lead!)
Top 10 List:
Curated lists are popular reading items online because of their concise, to-the-point presentation of relevant information. The trick is to choose a topic that will be of interest to your audience. “Top 10 white wines to bring to a party” or "Five shocking facts about online video" will be sure to generate traction.
It’s not uncommon for blog admins to host a guest author for a special post or article. You can approach professionals in your field that you think can write a valuable text for your website visitors. What’s more, if your guest author has a site or blog of their own, you can certainly ask to be featured there in return. This type of collaboration can grow into something even more exciting!
Experimenting with different types of media is excellent. It keeps followers alert and engaged in your work. For bloggers, business owners and artists of all kinds, video is a fantastic way to communicate and share aspects of your work that don’t translate as well into text. It can be an interview, a live performance, or a presentation of one of your products. Whatever you choose, make sure it’s not too long and that the audio-visual quality is good.
“Meet the Team”:
Introduce yourself and your colleagues in a special post that fosters familiarity and a sense of community. Additionally, you can also use this content in your killer ‘About Us’ page. This is a wonderful opportunity to share how you got involved in your work, what passions drive you and what the expertise is that you bring to the table.
Launching a tour of your band? Scheduled to speak at a conference? Planning a mega sale? All these special dates are a terrific reason to add a news update or blog post to your site. You can invite readers (if the event is public), give them a glimpse of what is expected and give a shout out to venues and collaborators.
It’s always good to keep your thumb on the pulse and know what people are talking about. Tapping into these current conversations will allow you to produce content that is easily “shareable” on social media and reach new audiences. For instance, if you're a hairdresser, and you notice everyone online is talking about last night’s Strictly Come Dancing, it might be a good idea to write an article ranking the stars’ hair-dos.
Sources of Inspiration:
Who are the people that have influenced your artistic sensibilities? What was the life lesson you learned from family that inspired you to start your own business? Share these inspiring details with your readership or visitors and show them they can find motivation everywhere in life.
Overcoming obstacles is a regular component of every professional’s routine. You can take a positive spin on these problems and share them with your followers to display your creativity, innovation and resourcefulness. Share instances in which you and your team successfully addressed a challenge, or show your clientele how your product can solve their own challenges.
Crushing common misconceptions is a great way to attract audiences. Since you know your field better than anyone, you definitely have some funny yet educational MythBusters to share with your readers. You can use similar titles to “5 habits you didn’t know are ruining your workout” or “Newsflash: You’ve been ironing your shirts wrong all your life.”
Social Media Musts:
Prepare a list of the social media personalities that you most respect and admire in your field and share it on your site. Your curated list can help site visitors with getting to know your industry better, plus it will show them how well-informed you are.
When you receive particularly helpful feedback, a dazzling praise or a question that could be of interest to many people, you could share this along with your response and gratitude. First, you will be providing your readers with valuable or inspiring information. In addition, it’s a way to signal to your audience that you are listening to what they are saying.
People are always eager to learn new ways to simplify their life. Based on your work experience and on how you want to brand your services, you can offer them that wonderful tip that is going to shorten their morning prep, make dishwashing easier, improve their computer’s performance or any other benefit that they’ll be forever grateful for.
End of Year Summaries / Predictions:
As the year approaches its end and the mad dash for Xmas shopping starts, share your thoughts about your company’s achievements, highlights, or review the most prominent trends that influenced your field at that time.
Alternatively, you can also focus your text on the upcoming year, expressing your plans for growth and musing on what could be the significant developments in your industry.
Case study & research:
Provide your visitors with unique content that will boost credibility and emphasise the added value of your product. In addition, case studies can also be used as great SEO boosters when sprinkled with the relevant keywords. Showcasing research and data you’ve collected through the years will offer users important information while highlighting your experience.