By this point you’ve probably fallen into one of two camps. Yes, like Marmite, Comic Sans is either loved or hated. Usually when sending an email, we opt for something strong like Arial, Calibri or the good ol’ fashioned Times New Roman.
So why on earth is the My Digital Hero team sending emails in Comic Sans? The answer might surprise you…
Tim Harford, economist and author of the book ‘Messy: How to be creative and resilient in a Tidy-Minded World’ says so called ‘ugly fonts’ can help you concentrate on what you’re reading.
“When you get something in these fonts - it’s ugly, difficult to read, and it attracts your attention. When you have your attention, the you actually start trying to understand what it says,” he quotes on his blog.
The other reason is that us’ marketeers really want to get your attention. Hey, if nothing else, you were curious enough to read this blog right?