Marketing

Your Website Is Lying to You

You have looked at your own website so many times your brain fills in the gaps. Your customers do not have that luxury.

Cartoon robot with a yellow face holding a smartphone and a tablet

Transcript

  • You think your website is fine. You built it. You signed it off...

    You probably even showed your mum. But here is the thing. Your website is lying to you.


    And nobody around you has the heart to tell you. Right now, there are people landing on your website and leaving within seconds. Not because they are rude.


    Because your website did not give them a reason to stay. Maybe your homepage says something like 'Welcome to our website.' Which, fun fact, is the digital equivalent of answering the phone and saying 'Hello, you have reached a phone.' Maybe your contact page is buried three clicks deep.


    Or maybe, and this is my personal favourite, your site looks incredible on your laptop but on a phone it looks like a ransom note. The problem is, you cannot see it. You have looked at your own website so many times that your brain has learned to fill in the gaps.


    You know where the menu is. You know what you meant by that vague headline. Your customers do not.


    It is like when you write a text message and it makes perfect sense to you. Then your friend writes back 'What?' and you realise that sentence only made sense inside your head.


    So we built a tool. It is free. You put your website URL in, and it audits the lot.


    Speed. SEO. Mobile.


    Accessibility. The stuff that actually affects whether people stay or leave. We also built something called Site Fight, where you can pit your website against a competitor in a head-to-head boxing match.


    Alfred referees. It is genuinely brutal. Your website is either your best salesperson or your most convincing reason to go to a competitor.


    There is no in between. Link is below. Go find out which one yours is.

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