SEO
Expert search marketing without the risk.
SEO
Expert search marketing without the risk.
The not-so-dark arts of SEO
Expert search marketing without the risk
We don't deal in the "dark arts" of SEO. The fact is, dodgy techniques just don't work anymore. Instead, we focus on "white hat" principles that get great results without the risk of hefty penalties.
This means crafting high-quality, conversion-ready content, peppered with targeted keywords that help you rise to the top of search rankings. Plus, we'll build links from genuine bloggers, for even more search engine "oomph".
In fact, our approach takes in three sensible steps...
The not-so-dark arts of SEO
Expert search marketing without the risk
We don't deal in the "dark arts" of SEO. The fact is, dodgy techniques just don't work anymore. Instead, we focus on "white hat" principles that get great results without the risk of hefty penalties.
This means crafting high-quality, conversion-ready content, peppered with targeted keywords that help you rise to the top of search rankings. Plus, we'll build links from genuine bloggers, for even more search engine "oomph".
In fact, our approach takes in three sensible steps...
Blogs and article creation
Content marketing done right.
Google loves great content for a reason – it knows that helpful, insightful writing keeps customers coming back.
So every week, we'll post two 1,000-word articles to your website. Each will be written with your customers' needs and brand mission in mind, and designed around our keyword and intent research.
With a regular stream of high-quality content, you'll enjoy healthy organic traffic and have shareable social posts ready to go.
What's more, we'll create internal links to key parts of your website. This means the more articles we post, the stronger your internal link SEO becomes.
Blogs and article creation
Content marketing done right.
Google loves great content for a reason – it knows that helpful, insightful writing keeps customers coming back.
So every week, we'll post two 1,000-word articles to your website. Each will be written with your customers' needs and brand mission in mind, and designed around our keyword and intent research.
With a regular stream of high-quality content, you'll enjoy healthy organic traffic and have shareable social posts ready to go.
What's more, we'll create internal links to key parts of your website. This means the more articles we post, the stronger your internal link SEO becomes.
Link building
Expert outreach that connects with genuine bloggers.
We'll give it to you straight. Many so-called link building experts just post shoddy articles on dodgy websites and call it a day. This can do more harm than good.
Choose My Digital Hero, and we'll build relationships with genuine bloggers who are excited to talk about your brand.
With each blog post, you'll get a "follow" link from a website with a MOZ rating of 30 to 50 or more. That's a promise.
And once it's online, we'll provide a link so you can see our work in action.
Link building
Expert outreach that connects with genuine bloggers.
We'll give it to you straight. Many so-called link building experts just post shoddy articles on dodgy websites and call it a day. This can do more harm than good.
Choose My Digital Hero, and we'll build relationships with genuine bloggers who are excited to talk about your brand.
With each blog post, you'll get a "follow" link from a website with a MOZ rating of 30 to 50 or more. That's a promise.
And once it's online, we'll provide a link so you can see our work in action.
Technical SEO
We'll take care of the hard stuff.
Search engines give preferential treatment in search results to websites that display certain technical characteristics, for example a secure connection (SSL certificate), a responsive design (Works on all device types) or a fast loading time. Technical SEO is the work we put in to make sure Google loves you.
Please note, at this time, we only perform technical SEO activities on websites that we build from the ground up.
Technical SEO
We'll take care of the hard stuff.
Search engines give preferential treatment in search results to websites that display certain technical characteristics, for example a secure connection (SSL certificate), a responsive design (Works on all device types) or a fast loading time. Technical SEO is the work we put in to make sure Google loves you.
Please note, at this time, we only perform technical SEO activities on websites that we build from the ground up.
SEO use case
SEO use case
The challenge
This client is large event technology platform, powering millions of events in 180+ countries and territories. Their search engine optimization (SEO) team began using Event structured data on their website in 2015 to boost the online visibility and discoverability of creator's events.
This made them perfectly prepared to participate in Google's new search experience for events on mobile when it launched in May 2017. "We had seen some great traction through our SEO efforts," says their product manager.
"Around the time Google started to leverage the schema.org markup for events, we noticed that events were showing up in search results in a different way. We were interested in working more closely with Google on scaling that."
*Clients name not revealed by request
The challenge
This client is large event technology platform, powering millions of events in 180+ countries and territories. Their search engine optimization (SEO) team began using Event structured data on their website in 2015 to boost the online visibility and discoverability of creator's events.
This made them perfectly prepared to participate in Google's new search experience for events on mobile when it launched in May 2017. "We had seen some great traction through our SEO efforts," says their product manager.
"Around the time Google started to leverage the schema.org markup for events, we noticed that events were showing up in search results in a different way. We were interested in working more closely with Google on scaling that."
*Clients name not revealed by request
The solution
The new search experience, which leverages Event structured data, helps users find events through Google Search and other products such as Google Maps. In addition, enriched search results often include advanced interactive features, which let users perform certain actions (such as viewing event details) while still in Search. For example, if a user searches for "concerts in Leeds," an immersive-event discovery experience appears in markets where the enriched event search is active.
Working with a base template, "the actual implementation time wasn't too long at all," Jilo says. The team made only minor tweaks to their structured data afterward, and found the events experience to be extremely scalable. Now, any event published across their website has structured data markup, and consumers will be shown the enriched search results, allowing them to more easily browse and discover things to do. Eventbrite also used Search Console and Structured Data Testing Tool to eliminate any errors in the markup data.
Following recommendations on structured data properties, the team ran tests on various event pages. "Because of the structured data, Google was able to surface the event date, venue, and other key details to make the information stand out from other search results," Jilo says. "Initially, we weren't exactly sure what benefits we would see."
The solution
The new search experience, which leverages Event structured data, helps users find events through Google Search and other products such as Google Maps. In addition, enriched search results often include advanced interactive features, which let users perform certain actions (such as viewing event details) while still in Search. For example, if a user searches for "concerts in Leeds," an immersive-event discovery experience appears in markets where the enriched event search is active.
Working with a base template, "the actual implementation time wasn't too long at all," Jilo says. The team made only minor tweaks to their structured data afterward, and found the events experience to be extremely scalable. Now, any event published across their website has structured data markup, and consumers will be shown the enriched search results, allowing them to more easily browse and discover things to do. Eventbrite also used Search Console and Structured Data Testing Tool to eliminate any errors in the markup data.
Following recommendations on structured data properties, the team ran tests on various event pages. "Because of the structured data, Google was able to surface the event date, venue, and other key details to make the information stand out from other search results," Jilo says. "Initially, we weren't exactly sure what benefits we would see."
The result
Multiple ongoing SEO projects can make it difficult to determine exactly what results in increased traffic, conversions, or sales. But the client believes the Google Event search experience has been effective.
"In the month following implementation of the new search experience, we saw roughly a 100-percent increase in the typical year-over-year growth of traffic from Google Search to our event listing pages, according to Google Analytics."
The enriched search experience "definitely has been helpful for driving traffic and getting additional ticket sales."
"Within two or three weeks we started seeing a visual difference in our event search results on Google," the client says. "The Google Search experience definitely helps drive more eyeballs to event pages. And when those people convert, it translates to incremental ticket sales for our event creators."
Having implemented Event structured data on their primary discovery pages, the client expects to keep this functionality on any new discovery page types. "We certainly will be looking at adding Event structured data on those pages as well," the client says. "The Google search experience for events has definitely been a positive step."
The result
Multiple ongoing SEO projects can make it difficult to determine exactly what results in increased traffic, conversions, or sales. But the client believes the Google Event search experience has been effective.
"In the month following implementation of the new search experience, we saw roughly a 100-percent increase in the typical year-over-year growth of traffic from Google Search to our event listing pages, according to Google Analytics."
The enriched search experience "definitely has been helpful for driving traffic and getting additional ticket sales. Within two or three weeks we started seeing a visual difference in our event search results on Google," the client says. "The Google Search experience definitely helps drive more eyeballs to event pages. And when those people convert, it translates to incremental ticket sales for our event creators."
Having implemented Event structured data on their primary discovery pages, the client expects to keep this functionality on any new discovery page types. "We certainly will be looking at adding Event structured data on those pages as well," the client says. "The Google search experience for events has definitely been a positive step."
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