Heroic Insights

Heroic Insights

Get up-to-the-minute tech and marketing insights with no waffle and no jargon. It's all here at Heroic Insights: a blog about SEO, PPC and other cool stuff we find on our travels.

Blue marketing banner with cartoon character and text: “What a Marketing Manager Wishes They Could Tell You”

What a Marketing Manager Wishes They Could Tell You

by Simon Edward • 9 June 2026
How to Support a Stretched Marketing Manager Without Hiring | My Digital Hero
Dark blue marketing graphic with a caped hero and laptop; text reads “The Real Cost of Doing Your Own Marketing.”

The Real Cost of Doing Your Own Marketing

by Simon Edward • 1 June 2026
You are not saving money by doing your own marketing. You are hiding the cost from yourself. Here is the real maths, plus a free tool that scores your marketing out of 100.
SEO explainer graphic with Google search bar, upward arrows, and a cartoon robot on a blue background

What Is SEO and How Does It Work?

by Simon Edward • 25 April 2026
Understand SEO & its impact on your business. Get key strategies for success. Contact My Digital Hero for expert support!
Tech Stack Graveyard poster with a blue robot among tombstones on a purple night background

We Built a Graveyard for Dead Technology. Here's Who's Buried There.

by Simon Edward • 25 April 2026
Explore our interactive graveyard for dead tech like Adobe Flash & Internet Explorer. Join us in remembering the tech that shaped the web!
Infographic comparing native app, web app, and website with colorful circles and a cartoon robot mascot

Native App vs Web App vs Website: Which One Do You Actually Need?

by Simon Edward • 25 April 2026
Understand the differences between native apps, web apps & websites. Choose the right solution for your business needs today!
Blue infographic with a cartoon owl and six coin icons, titled “The 6 Types of Business Owner We Meet.”

The 6 Types of Business Owner We Meet (And What They All Have in Common)

25 April 2026
Identify 6 business owner types & discover how a marketing partner can boost your growth. Contact us for tailored solutions!
Blue marketing infographic with the title “10 Reasons Not to Do Marketing” and a cartoon character holding a 10 sign

10 Reasons Businesses Don't Invest in Marketing (And Why None of Them Are Good)

by Simon Edward • 25 April 2026
Explore why avoiding marketing is harmful for businesses. Contact us to enhance your marketing strategy today!
Abstract multicolor gradient background in green, blue, and purple tones

The Most Expensive Mistake in App Development

by Simon Edward • 25 April 2026
Avoid costly app development errors by defining your project clearly. Invest in a thorough discovery phase for success.
Promo graphic with robot mascot and text: “The Real Cost of Legacy Software” on a purple tech background

The Real Cost of Running Legacy Software in 2026

by Simon Edward • 25 April 2026
Understand the costs of running legacy software in 2026. Discover hidden expenses & signs to migrate. Contact us for expert advice!