Heroic Insights

Heroic Insights

Get up-to-the-minute tech and marketing insights with no waffle and no jargon. It's all here at Heroic Insights: a blog about SEO, PPC and other cool stuff we find on our travels.

What is technical SEO? A plain English guide for business owners: crawling, indexing and site speed
by Alfred 8 September 2026
What is technical SEO? A plain English guide for business owners: crawling, indexing and site speed explained, plus how to check your own site for free.
What is link building? A plain English guide to backlinks, why Google treats them as trust signals,
by Alfred 5 September 2026
What is link building? A plain English guide to backlinks, why Google treats them as trust signals, and which tactics still work in 2026.
SEO for small business UK, explained step by step: the five jobs to do before you spend a penny
by Alfred 2 September 2026
SEO for small business UK, explained step by step: the five jobs to do before you spend a penny on an agency, and how to know when to call in help.
How much does SEO cost in the UK? Real monthly price brackets
by Alfred 29 August 2026
How much does SEO cost in the UK? Real monthly price brackets, what you actually get at each level, the red flags, and how Hero+ pricing works.
How long does SEO take? Honest timelines from a Yorkshire agency:
by Alfred 24 August 2026
How long does SEO take? Honest timelines from a Yorkshire agency: what happens in months 1 to 3, 4 to 6 and beyond, and why quitting early costs you.
Most software projects do not fail because of bad code. They fail because of scope creep and a brief
by Simon Edward 8 August 2026
Most software projects do not fail because of bad code. They fail because of scope creep and a brief that never existed. Here is how to stop it happening to yours.
MyDigitalHero promo graphic: blue hero mascot and bold text, “What 8 Blogs a Month Actually Does to Your Traffic”
by Simon Edward 14 July 2026
SEO is not dead, AI just raised the stakes. Here is what eight blogs a month does for your traffic, and how AEO and SEO now work together to win.
MyDigitalHero ad with cartoon hero holding coffee and phone, saying “We Are a Small Agency. That Is the Point.”
by Simon Edward 7 July 2026
A small marketing agency in Harrogate where the person you meet does the work. No B team, no handovers, and usually the offer of a brew. Here is why.
Blue social media graphic with icons and mascot, captioned “Social Media Is Not a Strategy.”
by Simon Edward 30 June 2026
Social media strategy, lead generation and ROI explained without the jargon. Why posting alone fails, and what a real marketing system looks like.