B2B marketing case study
From low visibility to 1,400+ top-10 Google rankings
ToughGlaze had the expertise and reputation – but its digital presence wasn't delivering. Our joined-up strategy of SEO, content marketing and web optimisation transformed its visibility and turned search into a powerful lead generation channel.
The result to remember
1,438
Top-10 Google UK rankings
as of March 2026
Project profile
The client
ToughGlaze
Founded in 1993, ToughGlaze has grown to become one of the UK's most trusted and versatile glass processors. Primarily supplying commercial clients, the firm offers a wide range of toughened and laminated glass products – all cut, processed and shipped under one roof.
More than 30 years in the industry
Suppliers to global architecture and construction firms
Full service offering, from processing to delivery
The problem
A strong product offering hidden in plain sight
ToughGlaze had built a solid reputation offline, but its website wasn't generating meaningful traffic or enquiries.
The problem was a clear as its products. Low search visibility meant ToughGlaze was missing out on high-intent customers actively looking for its services.
And when they did stumble upon the website, an outdated UI/UX made it hard for them to convert.
Our solution
A joined-up strategy of SEO, content and website optimisation
Low visibility for commercial search terms
Targeted SEO strategy, encompassing:
In-depth keyword research focused on high-intent, product-led searches
Fresh website content, with on-page optimisation across core service pages
Technical improvements to support crawlability and performance
Outdated website limiting conversions
New search-optimised website with:
Clean, modern UI/UX to reduce friction
Clear site structure aligned with search intent
Conversion-focused layouts and messaging
Limited supporting content meant missing out on research-led traffic
Content marketing package of eight monthly blogs:
Targeting long-tail and FAQ-style queries
Supporting rankings across the funnel
Reinforcing the company's authority in specialist areas
Project timeline
Client calls My Digital Hero
Initial discovery meeting
Strategy presented and approved
Website keyword research complete
Website content written
Website design complete
Website testing and approval
Website goes live
First batch of blogs published
Roadblock…
ToughGlaze operates in a highly competitive, product-driven market, where visibility for specific search terms is everything. Without strong rankings for niche, high-intent queries, even the most trusted firms struggle to get noticed.
…Averted
With its new, search-optimised website, ToughGlaze could compete in attracting commercial, product-led search traffic. But we recognised that this was only part of the puzzle. ToughGlaze sold niche products – so niche, in fact, that many potential buyers are unsure where to start.
The solution: build an ongoing content strategy designed to attract, educate and convert. By targeting broader informational searches, we captured demand at every stage of the buying journey. Now, the ToughGlaze website wasn't simply a digital product brochure. It was a scalable inbound engine, tuned to attract more traffic – and, crucially, the right traffic
Get in touch
Ready to dominate your niche?
ToughGlaze succeeded for one simple reason. We recognised that B2B digital marketing is all about finding your niche within a niche. In hyper-competitive markets, cookie-cutter strategies just don't cut the mustard.
Ready to find the marketing mix that works for you – not your competitors? Let's talk.
