One of the UK's most cost-effective SaaS digital marketing agencies
Choose tailored marketing for SaaS that boosts your signal, cements your credibility and simplifies your sales pitch
Dynamic digital marketing as a service
Are you fighting a losing battle against the big cloud players? Feel like your sales pitch is getting buried under technical detail? Need to cement your credibility to bring the clients in? Our expert digital marketing for SaaS and cloud tech firms can help.
Work with us and get a tailored package of integrated marketing services. We'll build you an SEO-friendly website that makes it easier than ever to get in touch. We'll provide you with blogs and explainer videos that make your services clear as day. And we'll generate leads with well-written, strategically executed email campaigns.
"I struggle to simplify complex cloud solutions"
My Digital Hero simplifies and visualises complex processes with dynamic videos and animations.
Cloud computing is a niche within a niche. But that doesn't mean it has to sound like Greek to your customers.

Our team of expert videographers and animators create content that shines a light on tricky topics, processes and products. The result? Informed customers who trust your sales pitch and are ready to take the plunge.
"We can't get heard above the major SaaS providers"
Boost your visibility with a website built for people and SEO
Today, every SaaS provider in town is up against the big dogs. How can your products compete with their bulging portfolios and mega budgets?
The answer is a clear, user-focused website that emphasises USPs, pricing tiers and ROI. In the world of SaaS, a clear sell is a clear advantage. Let us take care of your messaging so you can take care of the sales.
"We need to build credibility to secure enterprise-level contracts"
Market your expertise with blogs and email marketing
You've got the expertise to handle enterprise-level migrations. But do enterprises know? Our digital marketing for SaaS and cloud tech can help position you as experts in a crowded field.

We'll target could-be clients with email marketing. Meanwhile, we'll provide you with accessible thought leadership blogs on cloud and IT issues, leaving visitors in no doubt as to your expertise. (And when we say "we", we mean our team of copywriters – never ChatGPT.)
Our specialisms
Marketing for SaaS products
SaaS products are complex. How do you convince a client to choose yours?

The answer is effective marketing. Paid ads, email campaigns, accessible blogs and an optimised website all help differentiate your products in a crowded market and educate potential customers.
B2B SaaS digital marketing
Longer sales cycles mean long-term digital marketing strategies. We can help you nurture leads with informative blogs, case studies and testimonials – all featured on a website built for SEO.
What's more, our email campaigns put your products in front of the right people and help you stand out in the crowded world of SaaS.
SaaS growth marketing
How do you turn one-time buyers into loyal customers? However you approach the question, digital marketing has to play a part.
That means an optimised website. It means regular content shining a light on the world of SaaS. It means carefully targeted ads and emails. And it means videos and animations that put customers in the know.
Our services
Social media marketing for SaaS
Reach new clients with strategic social media marketing.
Inbound marketing for SaaS
Let the clients come to you via thought leadership blogs and explainer videos.
SaaS SEO marketing
Boost your online visibility with expert SEO.
Email marketing
Get your services in front of the right people with targeted lead-gen emails.
Case study
See how we worked with Ascend Cloud Solutions to generate over 500 MQLs in under 18 months
Ascend Cloud Solutions is a team of ex-VMware staffers providing cloud migration services. When they came to us, they were struggling to be seen online.

We identified the problem straight away. Ascend's SEO needed fine-tuning to ensure its services were reaching the right people.
We set to work, overhauling its website, making adjustments to its technical SEO and furnishing it with accessible and informative thought leadership blogs.
The result? Ascend received over 500 MQLs in under 18 months. Pretty heroic, huh?
'The team's dedication is second to none. They are always available to assist with any queries and requests that we have and always ensure that they fully understand our needs.'
Holding out for a hero?
Looking for affordable digital marketing services tailored to your business goals? Let's talk.
Your questions answered
How does SaaS marketing work?
SaaS digital marketing agencies are there to boost your online visibility. At My Digital Hero, we achieve this through a combination of SEO, web design, paid ads, email marketing, thought leadership blogs and explainer videos. All these help you reach the right people at affordable rates.
What is SaaS SEO?
The aim of SEO (search engine optimisation) is to make your site appear higher up Google's search results. This can be achieved by weaving carefully researched keywords into your site – and by publishing regular thought leadership blogs on subjects that speak to your target audience.
What makes good PPC for SaaS and cloud technology?
PPC (pay-per-click) is a type of online advertising that lets you bid on relevant keywords and phrases. Done well, it can put your services in front of more of your target audience and drive more traffic to your site.
We have a unique approach to PPC. We play by Google's rules but don't always follow the obvious path.
Does this approach work? Well, our clients pay 28% less per click than the UK average…*
