Keyword research services
Say hello to Keyword Sleuth – a unique keyword research service that unlocks opportunities your competitors miss
Level the playing field
Our bespoke SEO keyword research service helps you compete with the big fish – even if you're just starting out.
Get results – faster
With our unique Value Score metric, you can see instantly which keywords will get you seen and get you clicks.
Ditch the donkey work
Effective keyword research takes time. We do the donkey work so you can focus on your next big win.
Keyword research experts at your service
Let our digital heroes find the search keywords that get you seen and win you sales.
SEO keyword research is an art form. Unfortunately, it's an art form that involves hours of spreadsheet slog and a whole heap of guesswork.
All graft, no guarantees. Surely there's a better way to get ahead on Google?
There sure is. It's called Keyword Sleuth – a unique keyword research service that lets you reap valuable opportunities your competitors miss.
Keyworth Sleuth isn't a tool or an AI bot. It's a fine-tuned, expert-powered process founded on years of keyword research experience.
For you, it's a clear win. With Keyword Sleuth, you can save hours of donkey work and get a head start on even the biggest competitors in your field.
Ready for page one? Let's do this.
What our clients say
My Digital Hero is a keyword research service provider to the stars. (Well, they're stars in our eyes.) See what our happy clients have to say.
Keyword Sleuth explained: how our keyword research service works
Keyword Sleuth is a unique approach to keyword research and planning. It's fine-tuned to find opportunities your competitors miss – and it's proven to get results. Here's how it works.
On-site keyword research and competitor analysis
Step one
No website is an island. That's why we start by sneaking a peek at your competitors and taking notes. Our advanced keyword research tools let us identify what's working for them – and, crucially, where they've dropped the ball. All these missed opportunities mean more opportunities for you.

We also conduct a thorough analysis of your website and its search performance. This helps us build on your success while preserving your current search rankings.
The spreadsheet bit
Step two
Now for the deep dive. Our keyword research experts look for a wide range of keyword opportunities using specialised tools.

But this just isn't a case of finding keywords and dumping them into a big spreadsheet. We hone in on the keywords that best match your niche and categorise them based on intent and relevance. This means you get a balanced mix of competitive and long-tail keyword terms – and a clear plan for what to do with them.
The secret sauce
tep three
This is where Keyword Sleuth truly comes into its own. Using a custom formula, we assign each keyword a Value Score.

There's some complex maths going on behind the scenes. But for you, it's very simple. Those keywords with a high Value Score are the keywords to chase. They're the opportunities that get great search volume but – for whatever reason – haven't been snatched up by competitors. They're your ticket to the top of Google.
Keyword research SEO services
Need ideas for blogs? Don't we all. With Keyword Sleuth, you get a custom report highlighting juicy, FAQ-style search queries that competitors have barely touched.
B2B keyword research
Effective B2B keyword research is all about understanding your niche and knowing what your audience wants. We've been there, done that and got the results –
just ask ToughGlaze.
Google Ads keyword research
Pay-per-click keyword research is an art form all of its own. It's a good job we're experts in
Google paid advertising too. Choose Keyword Sleuth and get your PPC campaign off to a flying start.
Content marketing keyword research
Need ideas for blogs? Don't we all. With Keyword Sleuth, you get a custom report highlighting juicy, FAQ-style search queries that competitors have barely touched.
Keyword research for small businesses
Keyword Sleuth is perfect for up-and-coming websites. By identifying high-volume keywords your competitors have overlooked, we help fast-track your business to the top of Google search.
Localised keyword research
Want to rule over your local search results? Let our keyword research specialists identify the quickest wins in your backyard.
And more…
At My Digital Hero, we've done keyword research for businesses of all shapes and sizes. Lawyers, cat sitters, cloud computing experts… You name it. Let's conquer your niche next.
Case studies
See our superpowers in action.
ToughGlaze
See how our keyword research service helped this UK glass processor crack Google's search results.
MVH Rental
After we took the wheel, this car rental firm won 70+ non-brand keyword rankings in Google's top 10.
Stump Cross Caverns
Learn how Keyword Sleuth boosted school trip revenue for this popular cave attraction by 57%.
Not all keyword research specialists wear capes…
Book a meeting today and discover how our digital heroes can help you rise to the top.
Keyword research takes time – and we'd bet you've got better ways to spend it.

When you choose Keyword Sleuth, you cut out the hard work and the guesswork. It's all gains and no compromise – just in-depth, competitor-savvy keyword research conducted by real SEO experts.
Ready to start winning the Google race? It all starts with a conversation.
Questions? No sweat
What is keyword research and analysis in SEO?
Keywords make the world of SEO go round. By creating high-quality, keyword-rich content, you signal to Google that your page is worth ranking for those keywords.
At its most basic, "keyword research" simply means finding those keyword opportunities. This is typically done using specialised tools. The "analysis" part is where the magic happens. When we analyse keywords, we categorise them and determine which would be most useful and effective for your business.
Our keyword research service includes a unique analysis process. Using clever maths, we identify quick-win keyword opportunities that your competitors have overlooked. Ka-ching!
Why is keyword research important for SEO?
Keyword research is important for SEO because it guides your strategy and helps you write Google-friendly copy. By carefully inserting keywords into your on-page content, you help Google's bots learn what that page is about. This means you're much more likely to gain Google rankings than if you'd created the content without first researching keywords.
How long does it take to do keyword research?
It depends on the size of your website and the complexity of your service offering. For a simple one-page B2C website, it might take a few hours. For a large B2B website with a niche service, it could take several days.
What is long-tail keyword research?
Long-tail keywords are a special category of keywords. They tend to have lower search volume and are made up of more individual words – at least three or four. Critically, they're also more specific. This means customers who search for long-tail keywords know what they want and are more likely to buy.
"Shoes" is a generic keyword, not a long-tail keyword. "Red shoes womens size 9", on the other hand, has "long-tail" written all over it.
Doing long-tail keyword research means sniffing out these lesser-searched but highly valuable keywords. It's part and parcel of our SEO keyword research service.
