Working with a Harrogate marketing agency: what to expect
Looking for a Harrogate marketing agency to boost your online presence? Find out what to expect working with us.

Are you a local business in Harrogate looking to boost your online presence? Want more site visitors, more sales and more repeat customers? Digital marketing could be the answer.
For many, however, digital marketing is a bit like healthy eating, life insurance or stocks and shares. Sure, you can see there are benefits. But where do you start – and who do you work with?
The problem is compounded by the fact that the digital marketing sector can seem full of big promises and small results. It's no wonder many people persist with DIY digital marketing simply because they're worried about getting sold a pup.
At My Digital Hero, we understand these concerns. Over the years, we've worked with many businesses, and we know the importance of two things: realistic promises and concrete results.
So, what can you expect when you work with us? The short answer is affordable,
effective digital marketing that puts your Harrogate business on the map. The long answer: well, it all begins with our communication style.
An agile and responsive service
My Digital Hero is small but mighty. This means we work closely with our clients, understanding their goals, challenges and target audience. We provide local digital marketing services for Harrogate and elsewhere – not generic services for whoever pays our bills.
Look at it this way. Your business is unique – so why should your digital marketing not reflect that? Far too many digital marketing firms take a one-size-fits-all approach. At My Digital Hero, we put your brand identity front and centre.
The first thing we do is give your online presence an MOT. Is your website easy to find? Is it easy to use? Are you maximising SEO, PPC and web content to drive traffic to your site? Do your website and social media channels reflect your identity and expertise?
With these questions in mind, we put together a plan of action. This will vary depending on your business's specific needs and goals.
Next, we get to work implementing this plan. You can expect regular check-ins so you can see the progress we're making. And because we're small and agile, we can make tweaks and fine-tunings along the way.
So, what are these services, and how can they help boost your online visibility? We offer five main services: SEO, web design, video content, email marketing and Google Ads.
Modern web design and SEO
Who is a website for? It's not a trick question. These days, websites have to serve a dual function. They need to be engaging, accessible and useful for customers. They also need to be recognised as good quality by Google in order to rank successfully.
At My Digital Hero, we have the skills and expertise to make your website serve both functions. Whatever the nature of your business,
we'll make an easy-to-navigate website that reflects your brand personality.
We'll also furnish it with regular blog posts on topics relevant to your business. This will help Google identify it as a reputable site. Combined with local SEO, the result is simple: a site that gets seen by the people looking for a business like yours.
Vibrant video
They say a picture is worth a thousand words. Does that make a video worth a thousand pictures? One thing's for sure: when you're trying to sell your business online, video can be a great way to maximise engagement.
Marketing videos help in two key ways. First, they quickly communicate your brand identity, whether through behind-the-scenes footage, talking to the camera or showcasing your product or service.
Secondly, they can help simplify complex ideas. Perhaps your product range involves fine distinctions that aren't easy to get across. Perhaps there are multiple stages to the customer journey that need to be broken down. We can solve these problems with professional-quality video content.
Strategic email marketing
Whatever industry you're in, chances are you're wrestling with the age-old question: how do you turn one-time buyers into loyal customers?
One way is through strategic email marketing – the kind of email marketing that engages, informs and entertains. The kind of email marketing, to put it bluntly, that doesn't end up in the junk folder.
Like all our copy, our email campaigns are written by our team of talented wordsmiths, never AI. And like all our services, they're tailored to your business's branding, personality and goals.
Google Ads
Done well, Google Ads is a cost-effective way to reach new customers, drive sales and boost your visibility.
Hand us the reins and we'll plan and implement a
Google Ads campaign that communicates your USP and reaches potential customers. We'll also pay close attention to campaign results, fine-tuning as we go.
Taken together, these services can help you make a splash online. Don't believe us? It's worked for many businesses – take the case of Calder Windows...
Case study: Calder Windows
Calder Windows has been selling and installing windows and doors in Yorkshire for decades. Despite this, they were struggling to make an impact online.
When they came to us, it wasn't hard to see what the problem was. Their website had all the right information – but the presentation meant it wasn't SEO-friendly. And these days, SEO needs to be an essential part of any small business's marketing strategy.
We gave Calder Windows a marketing makeover, building them a new website, launching a Google Ads campaign and providing them with regular blog posts on all things doors and windows. And because we're one of the most cost-effective digital marketing agencies in Harrogate, it didn't cost them the Earth.
Our package of digital marketing services helped Calder Windows gain nearly 700 MQLs in under a year. Pretty heroic, wouldn't you say?
Looking for an affordable team of digital marketing specialists in Harrogate? Look no further.
Get in touch with My Digital Hero today to book a free website audit and discovery call.
