Wondering how your website really compares with a competitor's?
Site Fight runs 19 real checks on both sites and settles it in a retro arcade fight.
It's free, it takes about three minutes, and you leave with a plain-English battle plan.
Fair warning: this one is addictive. Most people check one competitor, then three more. That is rather the point. The clearer you are on where you are falling behind, the easier it is to do something about it.
Spotted some gaps you want closed? That is exactly the sort of thing we fix every day.
Knowledge is power
How do I compare my website with a competitor's?
With Site Fight, it takes four steps and no signup:
- Type in your website address. That's your fighter.
- Type in a competitor's address. That's the rival.
- We scan both homepages with real, automated public checks while you watch the weigh-in.
- The fight plays out round by round, and the evidence decides every punch.
Alfred, our robot referee, explains each moment as it happens. He is fair, he speaks plain English, and he does not pull punches. Not even for us: run My Digital Hero through it if you like, same referee, no favours.
What does Site Fight check?
Nineteen evidence checks across five rounds. The same tests are fired at both websites, every time.
Round 1: Speed.
How fast each site appears, whether the page jumps about while loading, how heavy it is, and whether it's built for phones. Speed values marked as lab tests are exactly that: test measurements, not real-user data. If page speed is costing you customers, this round shows it.
Round 2: Conversion.
A clear button near the top, tap-to-call for mobile visitors, a contact form on the homepage, and one clear headline that says what you do. The unglamorous things that turn visitors into enquiries, which is the whole point of good web design.
Round 3: Trust.
The security padlock, a clean record on Google's safety checks, privacy information, visible reviews, real people on the site, and social links that work
Round 4: Content.
Enough useful content to answer questions, one clear headline, a living blog, and images described for everyone, including blind visitors and Google image search.
Round 5: Findability.
How many Google searches each site ranks for, whether Google's been given a sitemap, structured data that helps Google understand the page, and whether the AI answers we tested mention the site.
Round 3: Trust.
What happens when the fight ends?
You get a verdict and a scorecard, then the useful part begins.
Your biggest gaps, in plain English. The top things the winner does that the loser does not, each with what we found, why it matters, and the fix. No jargon, no waffle. You are never left wondering what something means.
A battle plan, written for you. Press one button and Site Fight writes your Rematch Brief in about twenty seconds: who's beating you, what it's costing you, and what to do about it, built from your fight's actual evidence.
A report you can keep. Download the branded PDF, or pop your email in and we'll send your results with a link that stays live for thirty days. One results email, no list, no spam. Our policies say the same in longer words.
Is Site Fight really free? What's the catch?
Yes, genuinely free, and the catch is honesty itself: we're a marketing agency, and Site Fight is the most honest advert we could build. If the fight shows your website winning, wonderful, you needed nothing from us. If it shows gaps, they're real gaps found by real checks, and closing them is exactly what we do all day.
Fair warning from everyone who's played: this is addictive. Most people check one competitor, then three more. That is rather the point. Competitor website analysis works best when it's a habit, not a one-off, and the clearer you are on where you're falling behind, the easier it is to do something about it.
The essentials, handled.
✓ A bespoke, SEO-ready website, built and hosted
✓ Up to 15 pages of professional copy
✓ Eight SEO blogs a month
✓ Paid ads across Google, Meta, LinkedIn and TikTok
✓ A done-for-you email newsletter
✓ A design team on tap
✓ An annual conversion review
The essentials, handled.
✓ A bespoke, SEO-ready website, built and hosted
✓ Up to 15 pages of professional copy
✓ Eight SEO blogs a month
✓ Paid ads across Google, Meta, LinkedIn and TikTok
✓ A done-for-you email newsletter
✓ A design team on tap
✓ An annual conversion review
Your brand, out loud.
✓ Everything in Origin
✓ A monthly case study, written, designed and photographed
✓ Managed social media
✓ Three designed posts a week
✓ Across three of your channels
Found gaps? Here's how the Heroes close them
Every gap Site Fight finds maps to something
Hero+ fixes on subscription. Three tiers, one team, no surprises:
Hero+ Origin
is the essentials done properly: a website and brand that stop the basics costing you fights.
Hero+ Rise
gets you found and chosen: SEO, content and trust signals working for you every month.
Hero+ Legend
is the full arsenal: a complete marketing team in your corner, every round.
Prefer a deeper look at one site rather than a head-to-head? Our website audit goes further than any five rounds can.
Frequently asked questions
What is competitor website analysis?
Competitor website analysis means comparing your website against a rival's to find what they do better: speed, trust signals, content, visibility on Google. Site Fight does it automatically, on real evidence, and presents the result as a fight you can follow in three minutes.
How accurate is Site Fight?
Every check is a real, automated public test run the moment you fight, and we only score what we can prove. Speed figures marked as lab tests are test measurements rather than real-user data, and results are a snapshot of the day you fought, not a guarantee.
Can I compare any two websites?
Almost. Both sites need to be publicly reachable, and you can't fight yourself. If a site blocks every check, we call the fight off rather than guess.
Do you keep my data?
We only keep what you choose to give us. Play without an email and nothing personal is stored. Leave an email and you get one results message with a report link that retires after thirty days.
Does Site Fight work on my phone?
Yes. The arcade runs in your mobile browser, and the checks even include whether both fighters' websites are built for phones.
How is this different from a website audit?
An audit examines one site in depth. Site Fight is a head-to-head: the same nineteen checks fired at both sites, with a winner. Start with the fight to find your gaps, then take the full audit when you want the deep version.
Who built Site Fight?
My Digital Hero, a Harrogate marketing agency. We built it because competitor research should be evidence you can trust, explained in words you can use, and honestly, because we wanted the arcade.
Ready for the ring?
Two websites enter. One leaves a champion.
Spotted gaps you want closed? That is exactly the sort of thing we fix every day.
Close the gap, talk to us.
