Capes Off

Capes Off is a series of short, honest videos on the things businesses get wrong with their marketing and technology. Two to three minutes each. No jargon. Occasionally funny. Presented by Simon Edward, founder of My Digital Hero.

Every video comes with a free tool or resource so you can act on what you have learned straight away.

You are not saving money doing your own marketing. You are spending your salary on a job you are not qualified for. Watch the maths.

My dad died, I became my mum's carer, and I built My Digital Hero from my spare room. This is the honest story of how the agency began.

People are landing on your website and leaving within seconds. You cannot see why because you have looked at it too many times. Here is the fix.

Followers do not pay invoices. Impressions do not pay invoices. Here is the one marketing metric that actually matters and why nobody talks about it.

Posting three times a week is not a marketing strategy. It is a hobby with a Canva subscription. Here is what a real strategy looks like.

Big agencies have 200 people and you get assigned to the intern. We have a tight team and you get assigned to us. Small is a decision, not a limitation.

One marketing manager doing SEO, ads, content, social, email and the website is not a team. They are a person drowning. And they cannot tell you.

80% of software projects go over budget. Not because of bad developers. The problem starts before a single line of code is written. Here is the fix.

One thing on 70% of small business websites makes visitors leave in 3 seconds. It is not your logo or your colours. It is simpler and more expensive.

We built 10 free marketing and tech tools and gave them all away. People ask why. Because showing beats telling. Every time.

Most people think an app costs half a million. Some do. Most do not. Here is how to know before you spend a penny, and a free tool to scope it.

Your competitor is not smarter than you. They just checked. Site Fight runs 35 checks on your site versus theirs. Alfred referees. No mercy.

90% of Google Ads accounts we audit waste at least 30% of their budget. One spent £24,000 in a year with no tracking. Here is what to check.

We built a slot machine that generates excuses for not investing in marketing. The real ones we hear on calls are worse. Here they are.

You do not need to know how to code. You need to know how to describe what you want. Five questions to answer before you talk to any developer.

Your About page is in your top five most visited pages. And it probably says 'passionate team dedicated to excellence'. Here is what to write instead.

Excellence'. Here is what to write instead. 19Why Most Websites Fail the 3-Second Test   Capes Off You have 3 seconds before a visitor decides to stay or leave. They should know what you do, who it is for, and what to do next. Most sites fail.