Capes Off

You are not saving money doing your own marketing. You are spending your salary on a job you are not qualified for. Watch the maths.

My dad died, I became my mum's carer, and I built My Digital Hero from my spare room. This is the honest story of how the agency began.

People are landing on your website and leaving within seconds. You cannot see why because you have looked at it too many times. Here is the fix.

Followers do not pay invoices. Impressions do not pay invoices. Here is the one marketing metric that actually matters and why nobody talks about it.

Posting three times a week is not a marketing strategy. It is a hobby with a Canva subscription. Here is what a real strategy looks like.

Big agencies have 200 people and you get assigned to the intern. We have a tight team and you get assigned to us. Small is a decision, not a limitation.

One marketing manager doing SEO, ads, content, social, email and the website is not a team. They are a person drowning. And they cannot tell you.

80% of software projects go over budget. Not because of bad developers. The problem starts before a single line of code is written. Here is the fix.

One thing on 70% of small business websites makes visitors leave in 3 seconds. It is not your logo or your colours. It is simpler and more expensive.

We built 10 free marketing and tech tools and gave them all away. People ask why. Because showing beats telling. Every time.

Most people think an app costs half a million. Some do. Most do not. Here is how to know before you spend a penny, and a free tool to scope it.

Your competitor is not smarter than you. They just checked. Site Fight runs 35 checks on your site versus theirs. Alfred referees. No mercy.

90% of Google Ads accounts we audit waste at least 30% of their budget. One spent £24,000 in a year with no tracking. Here is what to check.

We built a slot machine that generates excuses for not investing in marketing. The real ones we hear on calls are worse. Here they are.

You do not need to know how to code. You need to know how to describe what you want. Five questions to answer before you talk to any developer.

Your About page is in your top five most visited pages. And it probably says 'passionate team dedicated to excellence'. Here is what to write instead.

Excellence'. Here is what to write instead. 19Why Most Websites Fail the 3-Second Test  Capes Off You have 3 seconds before a visitor decides to stay or leave. They should know what you do, who it is for, and what to do next. Most sites fail. 

Native, cross-platform, or web app? Three approaches, three price tags, three sets of trade-offs. A 3-minute crash course for business owners.

Your agency sends a 40-page PDF every month. You open it, nod, close it. Only three numbers actually matter. Here is what they are.

14,000 contacts. 2,000 accurate. That is not a database, it is a landfill with a search bar. When off-the-shelf CRMs fail and what to do instead.

AI will not replace your marketing. It will replace teams who do not know how to use it. The honest version of the AI conversation nobody is having.

If your website says innovative, passionate and dedicated, you sound like 4 million other businesses. That is the opposite of standing out.

Good design is invisible. Bad design costs you money every day. Explained with a door. The one you push when you should pull.

You pay thousands a month. What are they actually doing? One real week, one real client, Monday to Friday, every task explained.

An API is two systems having a conversation. Explained with a restaurant, a waiter, and couples therapy for software. No jargon.

Every extra click loses 10 to 15% of customers. One booking system had nine steps for a haircut. The competitor had three. Guess who wins.

Put a fully interactive 3D model on your website. Spin it, zoom it, change the colour. In the browser. No downloads. Your competitors do not know yet.

Where does your data live? How is it backed up? Who can access it? If your answer is 'Dave knows', we need to talk. When a database fails, it floods.

You do not need to know what Laravel is. But if you are spending £80,000 on software, you should know what it is built on. Plain English, no jargon.

Docker is a box. Kubernetes is the removal company. That is the whole explanation. The full version, with why you should care, is in the video.

Flash is dead. Internet Explorer is dead. FTP is dead. But some businesses still run on things that belong in this graveyard. Visit and find your stack.

His name is Alfred. He is on our website, in our tools, and on our business cards. Here is why a marketing agency has a robot mascot.

Not a slogan. The actual filter behind every decision we make at My Digital Hero. What putting others first looks like in practice.