free stuff

Blue cartoon robot holding a magnifying glass and examining something

Heroic Insights Blog

Straight-talking articles on marketing, websites, apps, and software. No fluff, no jargon.



Cartoon blue-and-white mascot with orange face, green cape, holding a bottle and smiling upward

Capes Off

34 short, honest videos on the things businesses get wrong with their marketing and technology. Two to three minutes each. Occasionally funny.

Blue cartoon robot holding a tiny robot in its hands

Free Tools

Website audits, competitor battles, marketing health checks, app scoping, a jargon buster, and a Tetris game. All free. No email gate.