The fixed-fee UK app development company

Development is about more than writing code. Your allocated days cover all the technical work needed to move your project forward, including discovery, planning, architecture, development, code review, testing and deployment.

Depending on your project, our marketing, design and content experts can also step in to provide additional support where needed.

That's where the discovery phase sits. Every project starts with discovery, and discovery happens inside the tier using your allotted dev days. We don't charge a separate discovery fee.

Every Forge roadmap starts with a discovery sprint. And for a Titan build, month one is about discovery and architecture. 

Spark works a little differently. While discovery is still important, this tier also includes an acceptance check before work starts. Before we take on a system someone else built, we review it and tell you if it can fit within Spark's four days before you commit.

If you use some or all of your monthly development days for technical support, our team will be available to help during normal office hours. Any time spent investigating and resolving issues will come out of your allocated days.

If something urgent goes wrong, we'll do our best to help as quickly as possible. However, our standard tiers don't include guaranteed response times, 24/7 support or a formal service level agreement (SLA).

If your business needs guaranteed response times or other contractual support commitments, we can discuss a separately priced SLA.

Yes. Our technical lead personally signs off on capacity, and we cap total sold capacity at what he and his team can genuinely deliver. We never sell more days than we can work.

Not necessarily. We guarantee the number of development days included in your chosen tier, but we can't promise that a particular feature will be completed within that time.

Some features are relatively straightforward, while others involve more complex development, integrations and testing. We'll help you understand what's realistic, agree priorities and plan the work around your available days. If something needs more time, we'll explain why and carry it forward into the next month's development plan.

If we have capacity, we'll do it. Any extra time is charged at £875 per day plus VAT. This is subject to availability and always agreed in advance.

It goes to live on a time farm with lots of other happy hours and minutes. No, but seriously – we keep things simple. That means no rollover of unused time from month to month.

However, if we ever fail to provide the agreed days, you won't lose them. Instead, they get reallocated, carried forward or credited.

Yes. If you need to ramp up development, you can upgrade your tier at any time.

You can downgrade, too, if needed. However, we can only accommodate downgrades at the end of your minimum contract term.

The exception is if we finish a Titan project before the minimum contract term is satisfied. In that case, it's part of the plan to step down to Forge or Spark.

Yes, but it's not a trap. The contract terms scale based on the tier you choose, so you're never left paying for project time you won't use:

• Spark: six-month minimum term
• Forge: six-month minimum term
• Titan: 12-month minimum term

We move onto a rolling contract. Spark and Forge have a 30-day notice period on either side. For Titan, it's two months' notice.

Our IP policy is simple: you pay, you own it.

Once you've paid in full, you have ownership of the bespoke code, designs and other original work we've created for you. We only retain generic, reusable tooling for future projects, which contains no proprietary or identifiable information from your business.

Any third-party or open-source components remain subject to their existing licences

Don't worry – we never play email volleyball. You get one contact who handles everything, plus a monthly planning conversation to keep everyone on the same page.

Zero. With My Digital Hero, you hire a software developer and a support team. That means you pay for our time and our expertise – nothing else. It's up to you to pay for licensing, hosting and other third-party fees. We manage them, but we never hold the money. It's simpler that way

Oh, yes. We've collaborated with clients across a wide range of sectors and an equally wide variety of projects. That includes building an enterprise eCommerce website for Safestyle UK, creating a market-leading property app and managing more data and integrations than we can count.

Read our case studies to learn more about what we've done and what we can do.

One monthly fee plus VAT, paid in advance by Direct Debit. No setup fees or hidden costs. (If only everything was that simple…)