Apps and Software

3D on the Web Is Not Science Fiction Any More

An actual 3D object your customers can spin around in their browser. No downloads. Your competitors probably do not know yet.

Cartoon robot with a yellow face holding a smartphone and a tablet

Transcript

  • You can now put fully interactive 3D models on a website. Not a video. Not an image...

    An actual 3D object your customers can spin around. If you sell anything physical, this should make your ears prick up. Imagine a customer landing on your website and being able to rotate your product, zoom in on the details, change the colour, see it from every angle.


    Without downloading anything. Without any plugins. Just in their browser.


    That is Three.js. It is a JavaScript library that renders 3D graphics in a web browser. And it is not new.


    It has been around for over a decade. What is new is that browsers have finally caught up. The performance is there now.


    Even on phones. We have used it for product visualisers, interactive portfolios, and a few things I cannot talk about yet because the clients would get cross. The biggest reaction we get from people seeing this for the first time is 'I did not know you could do that on a website.' Which is exactly why we are telling you.


    Because your competitors probably do not know either. And whoever does it first wins. It is not right for every project.


    If you are a plumber, you probably do not need a 3D model of a boiler. But if you sell products, spaces, or anything people want to see before they buy, this changes the game. Full details on our Three.js capabilities are on the website.


    Link below. And yes, there is a demo you can play with.

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