Marketing
APIs Explained Like You Are at the Pub
'Innovative, passionate, dedicated.' You sound like 4 million other businesses. That is the opposite of standing out.
Transcript
If your website says 'innovative, passionate, and dedicated,' you sound like 4 million other businesses. That is the opposite of standing out. Go to any business website right now...
Any one. I will wait. Look at their homepage.
It says something like 'We are a passionate team of experts delivering innovative solutions to help your business grow.' Groundbreaking stuff. Now go to their competitor. Same thing.
Different font. Same empty words. Your brand voice is the thing that makes people choose you over the identical-looking business next to you in the Google results.
And if your voice sounds like everyone else, you have not got one. You have got a template. Our voice was shaped by our writer Oliver.
It is direct, it is a bit cheeky, and it does not take itself too seriously. We put a Tetris game on our 404 page because we thought it would be funny. Our website audit is called 'Zero to Hero.' Our robot is called Alfred.
None of this is accidental. The best brand voices are the ones that sound like a real person wrote them. Because a real person did.
Not ChatGPT. Not a content mill in another country. A person who understands your business and knows how to make people feel something.
That is what we do for every Hero Plus client. We find their voice. Then we use it everywhere.
Blogs, ads, social, website. Consistent. Recognisable.
Theirs. If you cannot describe your brand voice in one sentence without using the word 'professional,' we should probably talk.
