Marketing
Social Media Is Not a Strategy
Posting three times a week is a hobby with a Canva subscription. How many of your posts led to an actual enquiry?
Transcript
Posting three times a week on Instagram is not a marketing strategy. It is a hobby with a Canva subscription. Do not get me wrong...
Social media works. It absolutely works. But only when it is part of something bigger.
On its own, it is just shouting into the wind and hoping someone shouts back. The problem is that social media feels productive. You post something, you get a few likes, you feel like you have done some marketing today.
But unless that post is driving people somewhere useful, it is just entertainment. And unless you are a comedian, entertainment is not your job. Here is a question that will ruin your day.
Of all the posts you have put out in the last six months, how many of them led to an actual enquiry? Not a like. Not a comment from your mate Dave saying 'Great post!' An actual, real, money-in-the-bank enquiry.
If the answer is 'I do not know,' that is the problem. Social media should be one part of a system. Content drives traffic.
Traffic hits a website that is built to convert. Ads retarget the people who visited but did not act. Email nurtures the ones who are not ready yet.
Social keeps you visible and builds trust in between. That is a strategy. Posting a motivational quote on a Monday morning is not a strategy.
Even if it does well. Especially if it does well, actually, because now you think it is working. If your social media is not connected to the rest of your marketing, it is just content for the sake of content.
And content for the sake of content is how agencies stay busy without getting results.
