Marketing
Why We Give Away Our Best Tools for Free
Ten free tools. Audits, competitor battles, a jargon buster, and a Tetris game. Because showing beats telling.
Transcript
We built 10 free tools. Website audits, competitor comparisons, marketing health checks, app scoping, a jargon dictionary, and a Tetris game. People ask why we give them away...
The answer is simple. Because the best way to show someone you are good at what you do is to actually be good at what you do. In front of them.
For free. Before they have spent a penny. Most agencies tell you they are good.
They have case studies. Testimonials. Awards they gave themselves at their own Christmas party.
We would rather just show you. Here is the business logic, since I know some of you are thinking about it. If someone uses our Marketing MOT and finds out their marketing score is 34 out of 100, they now know they have a problem.
They did not know that before they used our tool. Now they do. And guess who helped them find out?
That is not a sales trick. That is just being useful. And being useful builds trust.
And trust is the only thing that actually converts a stranger into a client. We also built some of them just because we thought they would be fun. The Excuse Generator exists purely because we kept hearing ridiculous excuses on sales calls and thought 'this needs to be preserved.' The Tech Stack Graveyard exists because our developer Matthew gets emotional about dead technology and we thought that was funny.
Our 404 page is a Tetris game. If you go to a page that does not exist on our site, you get Tetris instead of an error message. There is no business case for that.
It is just nice. In a world where everyone puts others first, nobody comes second. That is not a tagline.
That is how we actually run this business. The tools are proof. Links to all 10 are below.
Go play.
