The Excuse That Costs Businesses the Most Money

Let me read you some real excuses we have heard on discovery calls. I have changed the names to protect the innocent. And by innocent I mean the people who said these things out loud to my face.

'We do not need marketing because we get all our work through word of mouth.' Brilliant. So your entire growth strategy relies on other people remembering to talk about you. At the pub.

On a Tuesday. While they are three pints in. Solid plan.

'We tried SEO once and it did not work.' Once. You tried it once. That is like going to the gym once and wondering why you do not have abs.

SEO is not a one-time thing. It is a lifestyle change. And yes, I just compared SEO to going to the gym.

I stand by it. 'Our nephew does our website.' Your nephew. Does your nephew also do your accounting?

Your legal work? Your plumbing? No?

Then why is he in charge of the thing that every single potential customer sees first? We loved these so much we built the Excuse Generator. It is a slot machine on our website.

You press a button and it gives you a random excuse for not investing in marketing. Some of them are real. Some of them we made up.

And honestly, you cannot tell which is which. Go generate your excuse. Then ask yourself if it sounds familiar.

Link below.