Marketing
What a Marketing Manager Wishes They Could Tell You
One person doing six jobs is not a marketing team. They are drowning. And they cannot tell you that.
Transcript
If you have one marketing manager doing your SEO, your ads, your content, your social, your email, and your website, they are not a marketing team. They are a person drowning. And they cannot tell you that...
This one is for the business owners who have hired a single marketing person and expected them to do everything. And it is also for the marketing managers who are watching this thinking 'finally, someone said it.' Here is the job description most marketing managers were hired with.
Manage SEO. Run paid ads across Google and Meta. Write content.
Manage social media. Build email campaigns. Update the website.
Analyse data. Report on results. Maybe also do some graphic design.
Oh, and the occasional event. That is not one job. That is six jobs.
And nobody is an expert in all six. Nobody. Not me.
Not anyone. What happens is this. The marketing manager focuses on the things they are good at and survives the things they are not.
The SEO never gets done properly. The ads run on autopilot. The content calendar exists but nobody follows it.
And the marketing manager goes home every night feeling like they are failing, when actually the setup is what failed them. Our model gives you a team of specialists for roughly the same cost as one full-time salary. A writer who only writes.
An ads person who only runs ads. A web developer who only builds websites. Each one doing the thing they are actually brilliant at.
And if you already have a marketing manager, we are not here to replace them. We are here to back them up. Give them the specialist support they have been asking for.
They will love you for it. And probably cry a little. If your marketing manager is doing everything and nothing is working, it is not their fault.
It is the structure. Fix the structure and everything changes.
