Marketing
The Website Feature That Makes People Leave in 3 Seconds
It is not your logo. It is not your colours. It is something simpler and much more expensive. And you cannot see it.
Transcript
There is one thing on 70 percent of small business websites that makes visitors leave in 3 seconds. And it is not what you think. It is not your colour scheme....
It is not your logo. It is not even your photos, although some of you need to stop using that photo from 2014. You know who you are.
It is speed. Your website is slow. And not 'a bit slow' slow.
Painfully, noticeably, 'I have already opened your competitor's site on another tab' slow. Google says 53 percent of mobile users leave if a page takes more than 3 seconds to load. Three seconds.
That is less time than it took me to say that sentence. And the cruel bit? Your website might load fast on your laptop.
On your office wifi. With your browser cache doing you favours. But your customers are on their phone, on 4G, on the bus, with one bar of signal and no patience whatsoever.
Massive images that have not been compressed. Plugins you installed three years ago that you forgot about. A video that autoplays on the homepage for no reason.
Cookie banners that load 14 tracking scripts before the page has even finished rendering. All of it. Slowing you down.
Costing you customers. Every single day. Go audit your site.
The link is below. If your speed score makes you uncomfortable, good. That discomfort is worth money.
